Coca-Cola Fizz Factor Essay Example for Free

Coca-Cola foam Factor Essay1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses financial, physical, human, intangible, and structural-cultural resources. It is because of their Global nature that I believe that they have these resources, and these ar needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that their capabilities moldiness(prenominal) stretch through culture so I do believe it is very(prenominal) hard to baffle unique resources and distinctive capabilities. However, because of the resources behind them in some ways it is easier to develop strategies and gain that competitive advantage.2) Coca-Cola has a number of distinctive capabilities. Its brand is one by itself, they have created a competitive advantage entirely by their name, Coca-Cola is known globally and it is a testament to the organization that it is so powerful. Another distinctive skill would be the shape and design of their bottles and tummys, it may not seem like much provided it shag create nostalgia for and again turn in to a competitive advantage. Also with the patent for their designs it makes it impossible for competitors to follow and take away that competitive advantage.3) 127 Years of Happiness This is a study strength Coca-Colas fib and tradition automatically give it credibility and make customers trust the brand. Other newer competitors just cannot compete with this, merely it is extremely important that they continue to change and innovate. 200+ countries This may mean a global organization, and this brings about some weaknesses.You have to deal with so many different cultures, languages, climates, and beliefs that it can be very difficult to keep everyone happy and keep providing a quality product. 3500 products worldwide Again this is like the pillow sl ip above, it can be very challenging due to the diversity and target audience of all the products. However, it can be an advantage because of the variety of products you provide sets Coca-Cola apart from it competitors, giving them yet another competitive advantage.1,322,000 Tweets per puff Twitter is becoming huge, and we saw during the Superbowl blackout how powerful a marketing tool it can be. oreo cookies tweeted Power out? No problem. You can still dunk in the dark so in my eyes I see this growing number to be a huge positive on a marketing front. Although on the other hand, social media can be very damaging, and if Coca-Cola does something bad, a veto reputation could spread around the world in a matter of moments. Protest Group of 100,000 raft wanting the original Coke back this shows that if you get it wrong you can face a major backlash from your customers. But this also showed how loyal people were to the original Coke, yes it was a negative result but it really highl ights to the Coca-Cola Company what a great product they have.4) It has to be the capabilities assessment profile, by following the cinque steps of this option Muhtar Kent can truly analyze the strengths and weaknesses of the organization on a global scale. The primeval competencies and capabilities are what set Coca-Cola apart and they need to continue to focus on these aspects, it creates the competitive advantage and this must be maintained in the future. This is vital if Coca-Cola want to remain up there as on of the most popular brands in the world.