Cognitive Disonance

“Cognitive dissonance” theory to me is one of the most historic theories of social psychology. Cognitive dissonance can be specialise as a feeling of discomfort in an independent or social congregation caused by holding twain contradictory viewpoints simultaneously. The viewpoint or cognitions are nothing on the button attitudes, beliefs, and the perception of ones own behavior emanating from the construct of self incur and self concept. The theory propounds that people have an inherent motivational drive to reduce contradiction by challenging or changing their attitudes, beliefs and self image or by justifying or rationalizing the same. While the cognitive dissonance of marketers has always been the core quandary in designing and implementing new marketing strategies, it now dons the clothe of an inescapable concern from an axiological point of view. Business concerns on the recessionary trends of global markets lead at once to a short sighted slashing o f the marketing budgets first, not that as a reactionary measure but similarly from a strategic viewpoint. And as a marketeer gropes in minacious to signal the extent of visible results from future campaigns, he or she may ask if short term business add up alone can be a viable contingency over a longer time horizon.

Even a superficial dissection of marketing history in concrete, objective contexts, proves that a mix of both quantitative and soft measures are incumbent for a marketeer to save him from the disgrace of being blinded by the tunnel vision. But while both quantitative and qualitative outcomes ar e the desired response, only the former is t! he business groups best-loved child. The qualitative outcomes are constantly negated, yet it is affirmed by that actually negation. Though it is thwarted by differing opinions, lack of quantification and the softness to register into a concrete MROI; it is affirmed by the desire of all brand manager for sustainable brand equity, and by their effort to recover the...If you want to get a practiced essay, influence it on our website: OrderCustomPaper.com

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