Urban Outfitters Continuing Case Study

urban Outfitters Continuing shield Study: merchandise a business Introduction to Business 08-29-2011 urban Outfitters Continuing Case Study: Marketing a business Explain why Sears or Wal-Mart cannot effectively nominate a trendy counterculture image. Sears and Wal-Mart argon both what argon con gradientred to be Big blow Stores. Big Box bloods are cognize for conveying a large amount of items for less because of their talent to buy in bulk and mass produce their accept yields. When a consumer thinks virtually a Sears or Wal-Mart they will be thinking of the general items purchased by a large bite of consumers, not of items that are considered unique, rare or hard to draw like the items you king come across at an urban Outfitters. When customers think of a receding farm animal like Urban Outfitters they will be thinking of items that will be circumstantial to that type of store much(prenominal) as a peculiar(prenominal) type of shirt o r hat. Could the big box stores carry on merchandise identical to Urban Outfitters? Explain your answer. Stores much(prenominal) as Wal-Mart and Sears both base their products dark of a large demographic not a niche group, as niche products would not be financially practicable for the companies. street corner companies such as Urban Outfitters sell products that are not as common but in demand.

So for example at a store such as Urban Outfitters, their shelves are constantly flipping/moving items to forgo for new products that will continue to stool hold of in revenue from the customers that shop specifical ly for items that go against the norm. Where! as a counterculture product at a big box store force get lost in the waste side out-of-pocket to the large amount of bulk inventory, not allowing consumers to authentically receive those not so common items at a Sears or Wal-Mart. Sears and Wal-Mart both buy in bulk so they get reduced cost on the items they purchase to sell, Niche stores such as Urban Outfitters do not. Identify at least(prenominal) three reasons why exclusivity is valuable. Exclusivity can be a rattling powerful...If you want to get a full essay, society it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper